I ran into Target to get a 'few things' today. At the end of the soup aisle, I spotted these limited edition Andy Warhol-inspired Campbell's Tomato Soup cans.
Several years ago, I saw similar ones used in a magazine layout of a retro kitchen. I loved the colors and the quirkiness of the labels and wished I could have found a few for my own kitchen.
I love art and these little cans are pieces of art! And at only 79 cents each, they are affordable Andy Warhol pop art!
After a hot grilled cheese and cup of tomato soup, we will keep these lovely little cans as vases for flowers or cups for pencils and crayons.
I think this was a pretty savvy move on Denise Morrison's (CEO of Campbell's soup) part. What better way to celebrate the 115 years of this tomato soup and the 50th anniversary of Andy Warhol’s 1962 famed work, 32 Campbell’s Soup Cans (displayed at The Metropolitan Museum of Art in New York.)
You go, girl.
I might just stock up on some more. Your business strategy worked on this consumer!